The Ford F-150 has been a leader in American truck sales for decades. Its no-nonsense, purpose-built design has attracted truck enthusiasts since its mid-century inception. Now, the 2018 F-150 is on pace to break sales records.

So far, the 2018 Ford F-150 has outpaced the competition with more than 450,000 units sold this year. If sales continue at this pace through the rest of the year, the 2018 F-150 could beat the old 2004 sales record and push past 941,000 units sold.

So, what's driving these impressive sales for the 2018 F-150?

While we can't speak for everyone who chooses Ford's half-ton truck, we can certainly point to a few factors that tend to convince drivers. The 2018 F-150 is a truly versatile truck with a range of options that lets drivers configure vehicles that are perfect for their needs.

  • Six Engine Options: Ford gives shoppers the choice of six distinct engine options in the 2018 F-150. The standard naturally-aspirated V6 engine is a versatile powerplant, while the two available EcoBoost V6 engines use forced induction to produce outstanding power. The ever-popular 5.0-liter V8 provides classic American grunt. The newest option is a 3.0-liter Power Stroked Turbo Diesel unit producing 440 pound-feet of torque at 1,750 rpm.
  • Helpful Towing Technology: The 2018 F-150 leverages technology to help make towing easier than ever. Pro Trailer Backup Assist makes backing up a trailer a breeze, while dynamic hitch assist simplifies hooking up before a journey. AdvanceTrac with Roll Stability Control helps drivers feel confident while towing.
  • Intuitive Pickup Box: With the 2018 F-150, the pickup box is more than just a space to throw cargo and gear -- it's a versatile tool. Features like LED lights, Box Link™ system, stowable loading ramps, and more allow you to configure your pickup box to suit the job at hand.
  • Cab Flexibility: With a float rear-load floor, under-seat storage, and more, the F-150's cabin adds extra utility. Plus, an array of available comfort and technology features mean it's great for passengers as well.

We at Liccardi Ford are happy to show you these features and more in the 2018 F-150. All you have to do is drive over to our location in Watchung, NJ. Let us know that you're interested in the F-150, and we'll take you out for a test drive. We can even break down the differences between engines, trim levels, and more to help you decide.

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