Transparent Auto Finance Without PressureOur Liccardi Promise

Worried about a financial status potentially limiting your options here in Watchung, NJ when shopping for a new Ford model or pre-owned vehicle? With a financing team that is committed to the Liccardi Promise, while valuing transparency and a zero-pressure philosophy through every step of your car buying experience, you can feel good about your investment and the assortment of options we will lay out before you.

Our team works with a range of financial backgrounds to help you discover the best financing rates possible with an auto loan or lease agreement you can be proud to sign on for. Our dedication to principles of kindness, respect and keeping promises means you can count on a dependable, transparent process with accurate information and a team of experts committed to assisting you in every way possible.

Contact our Team to Start Financing the Ford Model of your Dreams in Watchung, NJ

Before stressing out about your finances, what you can afford, or what you may qualify for, contact our team and we can start the process while providing support as we move things along. Fill out a pre-qualification form to learn more about where you can currently stand. With this information processed, our team will welcome you to fill out a financing application, so that we can get to work on a reasonable Ford auto loan with rates you appreciate for the new Ford model of your dreams here in Watchung, NJ.

Not quite sold on what new Ford model from our lineup you wish to purchase or lease? Our sales team is on hand to review features, discuss where these SUVs, trucks and sedans excel, and set you up with a test drive for some on-road perspective. We would be more than happy to make these arrangements and discuss your questions in person or over the phone today.


Liccardi Ford

1615 Route 22 West
Directions Watchung, NJ 07069

  • Sales: (908) 561-7500
  • Service: (800) 442-6865
  • Parts: (800) 442-6865


  • Monday 9am-8pm
  • Tuesday 9am-8pm
  • Wednesday 9am-8pm
  • Thursday 9am-8pm
  • Friday 9am-8pm
  • Saturday 9am-8pm
  • Sunday Closed

Make an Inquiry