Welcome to Liccardi Ford

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Welcome to Liccardi Ford

We are known locally as the "Car Giant," and with good reason! Here at Liccardi Ford, we are one of the largest dealerships in the tri-state area, with a long history dedicated to providing a high-quality selection of new and used Ford vehicles (not to mention financing and service to keep them in prime shape with you behind the wheel).

Our story goes back over 70 years when Salvatore Liccardi, Sr. began selling cars in 1938. We opened this Ford dealership in 1991 and quickly becomes one of the top-selling Ford Dealerships in New Jersey, thanks to the experienced gained over those first 40 years. Since that opening, we have continued to sell and lease Ford cars, trucks, and SUVs, while also providing quality customer and vehicle service.

New Inventory in Watchung, NJ

There is nothing like stepping behind the wheel of a brand new Ford, and we at Liccardi Ford know that better than anyone. That's why we maintain a large inventory of new Ford cars, trucks, and SUVs for you to search through. Whether it be a new Ford F-150, a Ford Escape, or a Ford Fusion, each vehicle is available in its own series of trims to provide and even more personal focus on the levels of performance, technology, comfort, and efficiency to match your lifestyle. We also maintain a list of new vehicles specials for you to take advantage of and drive away even happier.

Ford EcoSport | Ford Edge | Ford Escape | Ford Expedition | Ford Expedition Max | Ford Explorer | Ford F-150 | Ford F-250SD | Ford Fusion | Ford Mustang | Ford Ranger |

Used Inventory near Edison

We also maintain an inventory of used vehicles as well. These vehicles vary in make, model,  mileage and price, offering different levels of performance, comfort, and style for a great price. Included in this list are Certified Pre-Owned Vehicles. These used vehicles are only a few years old at the most with a limited number of miles recorded, still under warranty, and have each passed a rigorous certification inspection. Several of these vehicles come with CARFAX vehicle history reports and come from only one previous owner.

Here at Liccardi Ford, it is our mission to be the automotive home of drivers in the Watchung, NJ area. We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile!

Speaking of new Ford models, you have your pick of our showroom. Our local dealership keeps a great stock of used cars, trucks, and SUVs in inventory. With competitive prices offered on every pre-owned model for sale on our lot, you won't find a reason to visit any other dealership in Watchung.

Used Ford Escape | Used Ford Explorer | Used Ford F-150 | Used Ford Mustang

Want to Talk Auto Finance?

Finance Center near Westfield

No matter which vehicle you choose, be it new or use, our Finance Center is here to make sure that you drive off our lot smiling. It's staffed with trained financial experts that are dedicated to working directly with you to help you find the best possible financing or leasing deal for you and your budget. That process can start right here on our website by submitting your finance application before you even set foot on our lot.

When it comes to financing, that's where our car loan and Ford specialists step in. We're here to help you by going over every option clearly, and will work hard to find the right plan for you. Whether adding accessories or protection packages, or figuring out the final details of your loan or lease package, let us guide you along the way.

We Keep You Going

Service and Parts Center near Piscataway Township

Once you drive off our lot, though, our job still isn't done. Now, it becomes our responsibility to make sure that your vehicle stays at its peak level of performance. That's why we have our Service Center. Staffed with trained Ford technicians that know your vehicle like the back of their hands, our Service Center will take care of your vehicle's every need, from a basic tune up to new tires, brakes, and transmission, and with each repair we perform, we only use genuine Ford parts that are specifically designed for your individual vehicle.

We're Proud to Be Your Local Ford Dealership in NJ

Did you know that New Jersey was crucial to the development of auto manufacturing in the United States? It's true--the Garden State actually has a long and rich history of loving cars! It started in the early 1900s, when the Newark Auto Trade Association was first created to celebrate automobiles in all of their forms.

That first association led to the start of annual auto shows in NJ, and we see that influence even today, with the annual Roebling Museum Car Show, and the treasured pieces of history at the Vintage Automobile Museum of New Jersey. It's a history of hard work, and a story of passion.

And the team at Liccardi Ford brings that same passion with us to work every day. Our family has been serving New Jersey drivers for more than 70 years--and nearly three decades of that time have been spent right here at our NJ Ford dealership in Watchung. Not only do we know the Ford brand inside and out, we know the unique local needs of our customers, and we know what the people of New Jersey are looking for in their next vehicle.

Whether your ideal environment is right in the action at the Shore, out on a quiet hike on the A/T or at the Delaware Water Gap, or you just prefer to kick back and grab a bite with friends at any of New Jersey's top-rated restaurants and bars, we're confident that you can find a Ford car, truck, or SUV that's right for you within our massive inventory of hundreds of new and used Ford models.

Come meet us today, and see why "The Car Giant" is a top north Jersey Ford dealer.

Come Visit Our Dealership Today

Whether you're looking for a new Mustang, or need to get your loyal Expedition some much-needed service, come visit us today. We proudly sell and service Ford vehicles for the drivers of Watchung, as well as the drivers of Edison, Piscataway Township, and Westfield, NJ.

How Can We Help?

  • Contact Our Sales Department: (908) 561-7500
  • Monday9:00AM - 9:00PM
  • Tuesday9:00AM - 9:00PM
  • Wednesday9:00AM - 9:00PM
  • Thursday9:00AM - 9:00PM
  • Friday9:00AM - 9:00PM
  • Saturday9:00AM - 8:00PM
  • SundayClosed
  1. Liccardi Ford

    1615 Route 22 West
    Watchung, NJ 07069

    • Sales: (908) 561-7500
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