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Liccardi Ford always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
Tony greeted us when we arrived and was very knowledgeable and efficient. He took extra time to go over all the features of the car and helped get everything set up before we left. We had an excellent experience with Tony!
Purchased a new F150 Lariat Hybrid on Friday, and our sales rep, Terrence Devlin, was great! Helpful, patient, answered all of my questions, and had the vehicle ready for me within hours to drive off the lot. I would highly recommend him if you're interested in purchasing a Ford or Lincoln! He and the dealership made it a terrific experience!
Sean was great and it was pleasure to work with him. Would do business with him again.
Their service department is great. Really fast and helpful. Came in for an oil change and was in and out. Thanks Danny!
Amazing dealership, gave me a great price for my truck. Staff is really helpful especially Sean and Sulo.
Awesome Experience All The Way Around. Great Team and made the process smooth and easy.
Sean Becker & the Liccardi Ford team made my vehicle purchase a perfect experience. Highly recommend.
Helpful knowledgeable and very curtesy and patient with me. They took back my previous car with no problem
Gino product knowledge was very explained all would recommend Gino and Liccardi very happy with my new Vehicle
Sean is true professional and very courteous in delivering an excellent sale ! I am delighted with my new Lincoln Corsaire ! A Kuschner
I had a easy and quick time buying my car from Liccardi Ford. The sales people were very friendly and kind. The service was very easy and actually enjoyable.
I love my truck and appreciate you taking your time to walk me through the process ! I would definitely recommend you to others. Thank you
I love my truck and appreciate you taking your time to walk me through the process ! I would definitely recommend you to others. Thank you
We have bought several cars at Liccardi in Watchung over the years and was always treated with respect. the salesperson is also always courteous and helpful. As for the service department, they too are alway s helpful. Our children now buy their cars at Laccardi.
We had the best experience you could dream of having. From the very beginning until the end we were taken care of like family. Alex, Julie and Jim were incredible..we will always recommend them to our family and friends. Thank you Licarrdi Ford...truly exceptional service.
The team at Liccardi is exceptional! Every member of the staff that i have engaged with have been top notch. Everyone, from my seller to sales management, was fully vested in making the purchase of my vehicle a positive experience. Definitely will be a return customer!
5 stars Danny V Is the best SA at liccardi ford #1 very happy with service
Good dealer nice people 👍 good mechanic team. Nice and clean place. Good new and used cars
my experience was fair pricing and professional efficient service - was a pleasure buying my 2022 ford escape at liccardi ford.
Great experience with this dealer. Fixed the car quickly and accurately. Would recommend to all
Long time sales and service customer at Liccardi Ford. I keep coming back for the amazing treatment I receive at their service department. Thanks again team
Had vehicle in for maintenance & Paul B made sure that I was in and out in a timely manner. His professionalism & knowledge was greatly appreciated
Easy appointment fast courteous write up They listened to all my concerns! Everything was fixed!
Excellent service. Carrie kept me updated the whole time. 10 out of 10 would recommend.
Amazing. Thank you so very much. Wonderful. I am very impressed. Great experience. Thank you

Welcome to Liccardi Ford
We are known locally as the "Car Giant," and with good reason! Here at Liccardi Ford, we are one of the largest dealerships in the tri-state area, with a long history dedicated to providing a high-quality selection of new and used cars (not to mention financing and service to keep them in prime shape with you behind the wheel).
Our story goes back over 70 years when Salvatore Liccardi, Sr. began selling cars in 1938. We opened this Ford dealership in 1991 and quickly becomes one of the top-selling Ford Dealerships in New Jersey, thanks to the experienced gained over those first 40 years. Since that opening, we have continued to sell and lease Ford cars, Ford trucks, and Ford SUVs, while also providing quality customer and vehicle
Finance Center near Maplewood, NJ
No matter which vehicle you choose, be it new or use, our Finance Center is here to make sure that you drive off our lot smiling. It's staffed with trained financial experts that are dedicated to working directly with you to help you find the best possible financing or leasing deal for you and your budget. That process can start right here on our website by submitting your finance application before you even set foot on our lot.
When it comes to financing, that's where our car loan and Ford specialists step in. We're here to help you by going over every option clearly, and will work hard to find the right plan for you. Whether adding accessories or protection packages, or figuring out the final cost.