At home or in-store,
we're here for you






Browse new models
Why choose us
Exceptional Customer Service
Trade-In Appraisal
Online Purchase
Free WiFi, TV, Coffee.
Free Carwash With Every Service
Easy Financing
Investment in the Community
Home Services Options
Featured specials and events
Welcome To Liccardi Ford
Ford Dealer Near New Providence, NJ
We are known locally as the "Car Giant," and with good reason! Here at Liccardi Ford, we are one of the largest dealerships in the tri-state area, with a long history dedicated to providing a high-quality selection of new and used cars (not to mention financing and service to keep them in prime shape with you behind the wheel).
Our story goes back over 70 years when Salvatore Liccardi, Sr. began selling cars in 1938. We opened this Ford dealership in 1991 and quickly becomes one of the top-selling Ford Dealerships in New Jersey, thanks to the experienced gained over those first 40 years. Since that opening, we have continued to sell and lease Ford cars, Ford trucks, and Ford SUVs, while also providing quality customer and vehicle service.

Ford Financing Near Union, NJ
No matter which vehicle you choose, be it new or use, our Finance Center is here to make sure that you drive off our lot smiling. It's staffed with trained financial experts that are dedicated to working directly with you to help you find the best possible financing or leasing deal for you and your budget. That process can start right here on our website by submitting your finance application before you even set foot on our lot.

Ford Service In Watchung, NJ
Service and Parts Center near Piscataway Township
Once you drive off our lot, though, our job still isn't done. Now, it becomes our responsibility to make sure that your vehicle stays at its peak level of performance. That's why we have our Service Center. Staffed with trained Ford technicians that know your vehicle like the back of their hands, our Service Center will take care of your vehicle's every need, from a basic tune up to new tires, brakes, and transmission, and with each repair we perform, we only use genuine Ford parts that are specifically designed for your individual vehicle.

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Liccardi Ford
1615 Route 22 West
Watchung, NJ 07069
- Sales: (908) 561-7500