At home or in-store,
we're here for you

Video Walkaround
Video Walkaround
Test Drive at Home
Test Drive at Home
Home Delivery
Home Delivery
Maintenance Pick-up
Maintenance Pick-up
Purchase Online
Purchase Online

Why choose us

Exceptional Customer Service

Trade-In Appraisal

Online Purchase

Free WiFi, TV, Coffee.

Free Carwash With Every Service

Easy Financing

Investment in the Community

Home Services Options

Featured specials and events

Welcome To Liccardi Ford

Ford Dealer Near New Providence, NJ

We are known locally as the "Car Giant," and with good reason! Here at Liccardi Ford, we are one of the largest dealerships in the tri-state area, with a long history dedicated to providing a high-quality selection of new and used cars (not to mention financing and service to keep them in prime shape with you behind the wheel).

Our story goes back over 70 years when Salvatore Liccardi, Sr. began selling cars in 1938. We opened this Ford dealership in 1991 and quickly becomes one of the top-selling Ford Dealerships in New Jersey, thanks to the experienced gained over those first 40 years. Since that opening, we have continued to sell and lease Ford cars, Ford trucks, and Ford SUVs, while also providing quality customer and vehicle service.

Ford Financing Near Union, NJ

Finance Center near Maplewood, NJ

No matter which vehicle you choose, be it new or use, our Finance Center is here to make sure that you drive off our lot smiling. It's staffed with trained financial experts that are dedicated to working directly with you to help you find the best possible financing or leasing deal for you and your budget. That process can start right here on our website by submitting your finance application before you even set foot on our lot.

When it comes to financing, that's where our car loan and Ford specialists step in. We're here to help you by going over every option clearly, and will work hard to find the right plan for you. Whether adding accessories or protection packages, or figuring out the final details of your loan or lease package, let us guide you along the way.

Ford Service In Watchung, NJ

Service and Parts Center near Piscataway Township

Once you drive off our lot, though, our job still isn't done. Now, it becomes our responsibility to make sure that your vehicle stays at its peak level of performance. That's why we have our Service Center. Staffed with trained Ford technicians that know your vehicle like the back of their hands, our Service Center will take care of your vehicle's every need, from a basic tune up to new tires, brakes, and transmission, and with each repair we perform, we only use genuine Ford parts that are specifically designed for your individual vehicle.

  1. Liccardi Ford

    1615 Route 22 West
    Watchung, NJ 07069

    • Sales: (908) 561-7500
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How Can We Help?

  • Contact our Sales Department at: (908) 561-7500
  • Monday9am-8pm
  • Tuesday9am-8pm
  • Wednesday9am-8pm
  • Thursday9am-8pm
  • Friday9am-8pm
  • Saturday9am-8pm
  • SundayClosed