Customer Testimonials
Beware at Liccardi Ford. Don’t want to be accountable. Called several managers Anthony Girrantano, Michael Degrazio; no response Customer service is terrible they were fast to take your money but not help you when they sold you a defective car. I’d rate in the negative if I could. Terrible
My experience with Liccardi Ford in Watchung, New Jersey, was disappointing in the sense that they were ultimately unable to help me obtain the vehicle financing I needed. I spent considerable time gathering documents, providing proof of income, sharing my financial information, and explaining my situation in detail.
While the outcome was not what I had hoped for, I do want to acknowledge that the staff communicated clearly and professionally throughout the process. They were straightforward about their decision and did not leave me guessing about where I stood.
As someone dealing with significant health challenges and an urgent need ... Read More DealerRater - May 29, 2026
Love this place they have great service went in for a used vehicle and came out with a new Ford Bronco of my dreams. Sales people were knew what I needed and gave me a great price!!!! I must place when you want to buy your ford!
Absolutely terrible experience. Avoid this dealership at all costs.
I brought my Ford F-150 to Liccardi Ford for a transmission issue and clearly stated that I had insurance coverage. I spoke with the service manager, Harold King, who told me I needed a new transmission and an oil leak repair. I agreed, expecting the process to move forward promptly.
That did not happen.
A full week went by with zero communication. When I finally called, I was told the insurance adjuster had only come out the day before—something that typically happens within 24–48 hours. So clearly, my vehicle sat there ... Read More DealerRater - Mar 20, 2026
After purchasing a vehicle from this dealership they refused to send me new temp plates after the 30 day one expired and knew that the plates did not come in the mail from the dmv as yet as I had told them. The manager always seems to be in a meeting when you call.
My Wife and I have owned 2 Ford Explorers and we're looking for a new Ford Explorer Platinum. In our case, we know the Explorer well and going for a third Explorer. Talk about customer loyalty... We're paying cash. No trade in.
I contacted 6 local Ford dealers and provided them the above details.
All EXCEPT one dealer provided me an out the door price. I'm not saying that wasnt without effort - all dealers would prefer you to go to their dealership and then follow the process. I respect that but it is totally unecessary.
Liccardi would not ... Read More DealerRater - Oct 28, 2025
CPO BUYERS BEWARE. .(Please see June 3rd reviews with ongoing issues)
Is now August 27th ...CPO Aviator scheduled for diagnosis/repair More electrical problems
Headlights flickering and rear seat belts when Passengers exit a dash alert appears which I have to dismiss. This just started on August 25th. Have had passengers before never had alert. Current mileage 28,881
Would like to note the owner Greg responded to my review threads started on June 3rd - At his request, I am to call him, I did on August 22nd was told not available I provided my full name and tel number, fully ... Read More DealerRater - Aug 27, 2025
It was terrible. The price advertised online was not true and 0% financing wasn't an option because there were supposed rebates on the truck. They offered half of what our trade in value is on our truck. Our amount financed would've been $20,000 over the price that was advertised online. We drove an hour and 20 minutes for our appointment with 2 kids who have special needs. I even verified before we left for our appointment that the truck was still available and that it was eligible for 0% financing. It was a total waste of our time and felt totally scammed by ... Read More DealerRater - Aug 7, 2025
Guys a joke went to buy an ev he tried to tell me ev tax credit doesn’t exist, they are scammers there at liccardi stay far far away
The will lie about the window vin etch, they will then not get you your title or registration in time. Now on my second expired temporary registration. 30 plus phone calls to get an update and I can’t get a return call back. The salesman is a joke and just laughs at my concerns. General managers refuse to return or answer the phone.
2 days ago
Purchased Certified 2021 Aviator in Nov 2024 with 26,286 miles -
Dec 2024 mileage 26,626 needed new battery. Dealer is 44 mins away. Covered under warranty.
April 2025 A/C Leak discovered and repaired by local dealer. Mileage 27, 523. - Out of pocket deductible
Left 2 voice msgs with CPO Mgr Mr Ventura ' no return call
CPO rigorous inspection didnt detect battery and A/C Leak.
May received this msg in Lincoln way app. Remote features disabled to preserve battery life Called Lincoln concierge was told car needed to be driven, sit to long. I drove day before. Regardless I needed to drive car to reconnect modem/... Read More DealerRater - Jun 3, 2025
I first found the vehicle I wanted on Cargurus. It was listed at $32,552. I then went on the ford site and it was listed at $35552. I was contacted by a lady from the dealership and confirmed that the internet price of $32552 was accurate and when I drove the hour and half to get there. I was told the price was $39,999 not even close to the price on their website or the price confirmed by their own employee! Very disappointing and a huge waste of my time! Never again! Buyer beware, if it sounds to good to be true it probably ... Read More DealerRater - May 26, 2025
extremely misleading! they changed up the price after being promised multiple times that it would be a certain price. the general manager is arrogant and rude. he talked over me and interrupted me almost every time i spoke. stay away. the sales associate himself said we were misled.
Amazing Service going for years new Service manager just like his father 😂 #1 service ford
One ☝️ of the best service ever I had from them #1 service in town I had the best experience ever Keep up the amazing service work guys Thanks
Very dishonest disrespectful dealership would not buy from them. Bad experience I wish on nobody
My wife and I had been working with Vinny and Mina to purchase a new 2023 aviator. We had supplied them all of our information and were waiting on the final numbers. We asked to put down a deposit multiple times to hold that car but we were told it was not necessary as the car had a recall and they needed to get the repair done. The car was ours and we would be notified when it was fixed and ready for pick up. Fast forward to today my wife gets a text message saying the car is sold it ... Read More DealerRater - Aug 9, 2024
RUN AWAY with all the other comments,, I TOTALLY AGREE, SCAM, RUDE, as an out of state buyer finding a vehicle, while on phone Mino or whatever his name is, had another person on the lot, while talking to me,told me he would call back ,n never called back,,, total disrespect,,,and of course there's an excuse... I plan on listening to ALL these comments and RUN AWAY!
Rude, obnoxious sales and service scheduler. Then they hang up knowing you can't get a human on the phone. Sarcastic and disrespectful. I have dealt with them for years and will never do so again. AJ or DJ service scheduler should be fired on the spot.
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Liccardi Ford
I have never had such poor service in my entire life!
I can't believe they would treat anyone this way let along a disabled veteran USMC. I purchased a 2024 f450 limited and they charged me 5k over invoice then I paid 2k for shipping to Texas the truck arrived a week late and when it arrived it had 3 miles to empty on fuel I had to get a gas can to get it to the fuel station because it would not make it. Upon arrival it only had one key not two and they are 500 ... Read More DealerRater - Mar 21, 2024
Had a great experience working with Luis and Jessica, both were extremely professional and helped me navigate the process. Since I use a cane Luis was there every step to ensure my safety...
We purchased an Explorer, the drivers side heated seat was broken during delivery and a few other issues. Terrace stated he would make an appt with service to have it fixed. He did not, so we ended up having to speak with Mike D the manager who scheduled our appt. The dealership has had our vehicle for over a week an now attempting to have the repairs paid by thru the extended warranty we purchased. One has nothing to do with the other.
Do yourself a favor and save yourself the headache and purchase a vehicle elsewhere...dealerships are a ... Read More DealerRater - Dec 19, 2023
Another Bait and switch-inquired about a car we saw online. Exchanged emails back and forth, made an appointment and we planned to make the hour and a half trip to see it. My husband had been in contact with Leslie up until a few hours before our appointment. We travel all the way there and was told the car just sold. Meanwhile Leslie hid in her office playing on her cell phone the whole time and had pawned us off on another salesperson probably so she didn’t have to explain her lies. They did show us another car we ... Read More DealerRater - Dec 15, 2023
This dealer is a scam bait and switch. Online advertise a price and once you get there. They start adding inexistent fees(besides tax title and registration) to a USED car I might add. This is borderline illegal and you should stay away from this dealership
I brought a 2023 explore XLT Tony did a great job with the sales process. He was professional, and very knowledgeable about the product that he was selling for Licardi Ford great and honest person to deal with during your purchase of a new Ford
Terrence Devlin did an excellent job. Very professional. I highly recommend Terrence at Liccardi Ford.
The dealership itself is clean and the staff were helpful. I appreciated being guided throughout through the process by Sean as I wasn’t sure what kind of car would best suit my needs
Very easy going no pressure Terrance was 100% willing to do whatever was needed to get the deal dine
Good communication through out the ordering process, answering all the questions. Fast staight forward pricing with no markups. Sean made the process easy
Tony greeted us when we arrived and was very knowledgeable and efficient. He took extra time to go over all the features of the car and helped get everything set up before we left. We had an excellent experience with Tony!
10am app. Arrived on time, No one greated me. Three employees sat there on their phones not even looking up. Went to check in and the receptionist told me to get paperwork from one of the guys outside. Went back out and had one of the employees check me in. Left at 10;30. Called at 12:30. was put on hold. Told they would call me back. Called again at 1:30, was told the car would have to stay till 12 the next day. I told the service manager I'm coming down to pick the car up. Put on hold again. He came back ... Read More DealerRater - Sep 4, 2023
Buyer Beware!! I purchased a 21 f150 from liccardi, I looked at the truck and decided to purchase it, before i left the lot the salesman took it to get gas and get cleaned up, when the salesman came back with my truck i jumped in it and took off right away cause i was there forever and wanted to get home, upon returning home i got out and looked at the truck, i noticed that the passenger side had some damage on it, like the salesman side swiped something, i immediately called and was assured that they weren't a ... Read More DealerRater - Aug 30, 2023
Purchased a new F150 Lariat Hybrid on Friday, and our sales rep, Terrence Devlin, was great! Helpful, patient, answered all of my questions, and had the vehicle ready for me within hours to drive off the lot. I would highly recommend him if you're interested in purchasing a Ford or Lincoln! He and the dealership made it a terrific experience!
Sean was great and it was pleasure to work with him. Would do business with him again.
Their service department is great. Really fast and helpful. Came in for an oil change and was in and out. Thanks Danny!
Amazing dealership, gave me a great price for my truck. Staff is really helpful especially Sean and Sulo.
Awesome Experience All The Way Around. Great Team and made the process smooth and easy.
Sean Becker & the Liccardi Ford team made my vehicle purchase a perfect experience. Highly recommend.
My stars apply to this one service experience, not the dealership as a whole. Brought my F150 in for service. Seemed to be having an electric issues with it. Dropped it off the night before for a 9AM appt. Missed a call from Harold in the service department at 10:02AM. Called back 23 minutes later, no answer so i left a message. Never got a call back, so I called again at 11AM...and again...and again...and again. I called a total of 8 times throughout the day, leving voice mail, messages taken by people, even asked if he could be ... Read More DealerRater - Jul 13, 2023
Your service department is terrible they had my truck for two days they left my floormat filthy dirty they delivered my car to my home two hours later than they were supposed to And this is how you treat a good customer that brought or least eight vehicles since 2014
Helpful knowledgeable and very curtesy and patient with me. They took back my previous car with no problem
The staff is very attentive and Sean in particular was very helpful in helping me find the car I needed.
Gino product knowledge was very explained all would recommend Gino and Liccardi very happy with my new Vehicle
Sean is true professional and very courteous in delivering an excellent sale ! I am delighted with my new Lincoln Corsaire ! A Kuschner
We ordered a 2023 Explorer at the end of February 2023. Had been given a window of 60 to 90 days of when the vehicle would be in. It is day 120 and no vehicle. We have had at least 4 different salesmen, the sales manager and the inventory manager. We have received 6 different arrival dates. The past two months we have been given “it’s on a train”. It is SAD that Ford places importance on dealership orders over customer orders. We have been a FORD family for over 40 years because of this experience my next vehicle WILL NOT BE A FORD.
I had a easy and quick time buying my car from Liccardi Ford. The sales people were very friendly and kind. The service was very easy and actually enjoyable.
I love my truck and appreciate you taking your time to walk me through the process ! I would definitely recommend you to others. Thank you
I love my truck and appreciate you taking your time to walk me through the process ! I would definitely recommend you to others. Thank you
We have bought several cars at Liccardi in Watchung over the years and was always treated with respect. the salesperson is also always courteous and helpful. As for the service department, they too are alway s helpful. Our children now buy their cars at Laccardi.
We had the best experience you could dream of having. From the very beginning until the end we were taken care of like family. Alex, Julie and Jim were incredible..we will always recommend them to our family and friends. Thank you Licarrdi Ford...truly exceptional service.
Had a very disappointing experience with this dealership. Bought a car and everything went smoothly until it came time to receive my tags. The temp. tags expired and they were not able to provide me with any concrete information as to when the tags would be provided to me. The story changed every time I called if I was even able to reach someone. Once they get their money they do not care about you.
The team at Liccardi is exceptional! Every member of the staff that i have engaged with have been top notch. Everyone, from my seller to sales management, was fully vested in making the purchase of my vehicle a positive experience. Definitely will be a return customer!
5 stars Danny V Is the best SA at liccardi ford #1 very happy with service
Every time I go it is a mess and a lie. I made an appointment for early in the morning and was told I would be the first person seen. Nope not true three ppl in front of me. An hour later a woman came in from what she said on her day off had no appointment made and her car was seen first and even a wash was done. She left way before me. Meanwhile I had to go to work, and I told the service person this and I got to work very late where I docked pay. ... Read More DealerRater - Mar 8, 2023
switch & bait tactics!!!!! stay away. Rebecca and Sean worst customer service waisted my time my business is 1.5 hours from dealership
Worst dealership I’ve ever delt with.. I’ve never given a review on any company of service before but after dealing with this group of people I feel I have to just say… horrible.. great car and very happy with it, but horrible customer service, absolute xxxx show when it comes to communication. They never filed for plate transfer, so ended up having a car I couldn’t drive for two weeks! After temporary expired. Spent endless hours trying to communicate with them to solve this problem they created and got nothing but hang ups and having to leave ... Read More DealerRater - Jan 17, 2023
Good dealer nice people 👍 good mechanic team. Nice and clean place. Good new and used cars
my experience was fair pricing and professional efficient service - was a pleasure buying my 2022 ford escape at liccardi ford.
The sales person Lou was great, and even the sales manager who eventually came to speak to me was understanding and respectful, so this poor rating isn’t about their service, rather it’s about the dealership’s business practice. After looking at a 2016 Jeep Wrangler Unlimited for what I thought was a reasonable price, I soon was informed that the price they advertised the vehicle for was in fact $2600 less than the actual sales price. I was told that the advertised price did not include nearly two thousand dollars of “reconditioning fees” and nearly six hundred dollars of “documents” ... Read More DealerRater - Oct 7, 2022
Great experience with this dealer. Fixed the car quickly and accurately. Would recommend to all
Long time sales and service customer at Liccardi Ford. I keep coming back for the amazing treatment I receive at their service department. Thanks again team
Had vehicle in for maintenance & Paul B made sure that I was in and out in a timely manner. His professionalism & knowledge was greatly appreciated
Easy appointment fast courteous write up They listened to all my concerns! Everything was fixed!
Excellent service. Carrie kept me updated the whole time. 10 out of 10 would recommend.
Amazing. Thank you so very much. Wonderful. I am very impressed. Great experience. Thank you
Very helpful service staff! Paul and Robert got my car done very quickly. Couldn't be happier.
Paul and the rest of service team were great! They were so helpful! Service department is the best!
I don’t bring my car anywhere else. Service is top notch. Attentive, respectful and always courteous. Never try to upselll unnecessary repairs, Only straight forward, and help me to keep my car at top performance.
Carrie was amazing, my service was excellent and her follow through was beyond great she told me it would be done a certain time and it was done exactly when she said, i wouldn't take my truck anywhere else
Liccardi Ford…. They are AMAZING! Sales and service. Silo in sales has always helped me out and Paul in service always get me in and out. Great people here . Highly recommend.
Amazing service each and every time. Have worked with Paul, Carrie and Yoon over the last 3 years here. They have always spent the time to go over any questions I have and my vehicle needs. No hard push selling here.
Broke down and got towed into Liccardi Ford. No other dealer would look at our Explorer until the end of September, 3 to 4 weeks away. Worked with Paul in service and while it did take 2 days to get it diagnosed, they were able to get me back on the road within 3 days. 3 days Vs 1 month. I am very very happy with the service. Another thing worth mentioning is I have an extended warranty I purchased from another dealer, not Ford. While calling for appointments, I was advised by 2 local dealerships they would not work with anything but Ford warranty’s. I ... Read More DealerRater - Aug 31, 2022
Carrie was a pleasure, very helpful and knowledgeable overall great experience. I'm definitely returning
Had the best experience with Carrie. She’s always upfront and honest with me about what my vehicle needs, she genuinely cares about her customers. I will never go anywhere else for service!
Just wanted to say thank you for all your help in the service department. You guys are always on point and do a great job!
Worked with Carrie to get my SUV ready for the winter. She helped with new tires, an alignment, and the rotation and I couldn't be happier! Thank you Liccardi!
Came in Monday for an oil change. Service was great and I was in and out. Thank you!
Went to liccardi to have my car serviced and met with carrie. She did a great job and kept me up to date on what was going on and how much longer it would be. Thank you!
Wow! What a great service team top to bottom! Rob runs a great show... Receptionist Joanne...write up with Carrie and follow-up with Paul. I was kept up constantly during the repairs.
Service at Liccardi Ford / Lincoln has always been top notch. Highly recommend the crew there.
Great service at Liccardi. Carrie always gets me in and out in a breeze! Highly recommend!
No response whatsoever, that’s disappointing , Anyway still looking for bmw x7 2020 less than 30000 miles
Disappointed on reaching dealership to find out vehicle shown on the site I was interested in was unavaiilable and being used by someone as a personal vehicle.
I purchased my vehicle in 2020 and remain very happy with my decision. I travel 30 miles to get my vehicle serviced just keep receiving the extra care of their service department. My only disappointment is that I live 30 miles away.
I currently own a Ford Mach E and a Jeep Grand Cherokee L. I have enjoyed Ford vehicles. So I recently contacted this dealership about a Ford Bronco Black Diamond to replace my Jeep. It is listed on their website and on cars.com for 47k So after about a week of phone tag with someone names Rebecca, I decided to call the main number and ask for any salesperson. When I finally got to speak with a salesperson at Liccardi Ford. The person immediately told me that the car advertised on the website for 47k would have a markup (... Read More DealerRater - Aug 5, 2022
Wanted to thank Robert Ventura and his class act team on the outstanding service I have received over the last 3 years.
Carrie in the service department is amazing. Always available to answer any questions I have. If I’m the area, give Liccardi Ford a call and ask for Carrie.
Everyone in the service department has been great to work with. Would highly recommend the crew at Liccardi Ford. / Lincoln.
I would highly recommend Paul. He is great and very patient. If you ever need help he is the one
The service team at Liccardi Ford Lincoln is truly amazing! I would highly recommend them to anyone!
I always get served with respect and they go in great details about the service I need done to my truck.
Service staff is amazing!! They are so helpful. Thank you Liccardi Ford Lincoln Service Department!
Consistently great service. I bring all my vehicles here. Staff is very friendly, and helpful. And as usual Carrie was awesome!
Class act customer service. Very professional. Would highly recommend and definitely return for future services.
Great service Carrie Paul and Joe imports department are always so helpful. They just handled a concern with my tires that I couldn’t have done without them. Give them all a raise.
I spoke with Paul over the phone from service and he was extremely knowledgeable and helpful with all of my questions.
Liccardi Ford-Lincoln always manages to service my 2020 Lincoln MKZ quickly and competently, and it leaves the dealership riding and looking like a brand new car! Hats off to Paul Bonilla - Svc. Advisor, Rob Ventura - Svc. Manager, and Mike Sisco - Sales Manager.
Hey Don't care about anything once the sale is complete even if there at fault
Just finished a well executed transaction with Pablo Idrovo at Liccardi Ford. He was attentive and helpful in my decisions with a much appreciated straight forward and honest approach. Pablo communicated with me regularly during the process and had my car ready for pickup when I arrived. I would like to thank the entire sales team who assisted. Good job. .
So far not impressed with the process or sale. Test drove a used Mazda then went back the next day to purchase after some negotiations. I wasn’t brought to examine the vehicle again prior to signing (also on me for not taking it upon myself to voice that I wanted to see it again) and they must have scuffed it moving it around the lot because a scrape is on the rear right bumper that wasn’t present the night before. I pointed out a hairline scratch by the right headlamp, you think I wouldn’t notice a 5-6” ... Read More DealerRater - Apr 23, 2022